{"id":930,"date":"2023-06-28T17:39:13","date_gmt":"2023-06-28T15:39:13","guid":{"rendered":"http:\/\/194.95.221.222\/?page_id=930"},"modified":"2024-05-10T12:57:16","modified_gmt":"2024-05-10T10:57:16","slug":"analyse-eines-bestehenden-geschaeftsmodells-ueber-die-methodik","status":"publish","type":"page","link":"https:\/\/nachhaltigkeit.fiw.thws.de\/index.php\/overview\/kreislaufwirtschaft\/analyse\/analyse-eines-bestehenden-geschaeftsmodells-ueber-die-methodik\/","title":{"rendered":"Analyse von RECUP bestehenden Gesch\u00e4ftsmodells \u00fcber die Methodik"},"content":{"rendered":"\n<p>Methodik nach: Takacs, F., Stechow, R. &amp; Frankenberger, K. (2020).\u00a0<em>Circular Ecosystems: Business Model Innovation for the Circular Economy. White Paper of the Institute of Management &amp; Strategy, University of St. Gallen.<\/em><\/p>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image alignfull size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/nachhaltigkeit.fiw.thws.de\/wp-content\/uploads\/2023\/06\/Green-BPM-Praesentation-SS23-1.jpg\" alt=\"\" class=\"wp-image-973\"\/><\/figure>\n\n\n\n<p>Takacs, F., Stechow, R. &amp; Frankenberger, K. (2020).&nbsp;<em>Circular Ecosystems: Business Model Innovation for the Circular Eco- nomy. White Paper of the Institute of Management &amp; Strategy, University of St. Gallen.<\/em><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.666%\">\n<p><strong>What:<\/strong> RECUP bietet Mehrwegbecher und -bowls an, sowie das entsprechende Pfandsystem, um eine entsprechende Infrastruktur gew\u00e4hrleisten zu k\u00f6nnen.<\/p>\n\n\n\n<p><strong>How:<\/strong> Die Produkte werden den Partnern zur Verf\u00fcgung gestellt. Auch gibt es L\u00f6sungen, bei denen ganze St\u00e4dte, Regionen oder Kommunen die nachhaltigen Produkte einf\u00fchren k\u00f6nnen.<\/p>\n\n\n\n<p><strong>Value?<\/strong> Unternehmen, die sich f\u00fcr die Nutzung von RECUP L\u00f6sungen entscheiden, zahlen einen fixen monatlichen Betrag f\u00fcr die Nutzung. Die Unternehmen k\u00f6nnen daf\u00fcr alle RECUP Produkte nutzen.<\/p>\n\n\n\n<p><strong>Who?<\/strong> Caf\u00e9s, B\u00e4ckereien, Restaurants etc., die Mehrwegbecher ihre Kunden Mehrwegl\u00f6sungen anbieten wollen. Auch St\u00e4dte, Regionen und Kommunen, die M\u00fcll reduzieren wollen, sind potenzielle Kunden in diesem Gesch\u00e4ftsmodell.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p><strong>Impact on People: <\/strong>F\u00fcr Caf\u00e9s und Restaurants ist es eine Erleichterung, da die Logistik rund um das Pfandsystem von einem externen Dienstleister \u00fcbernommen wird. So k\u00f6nnen sie Mehrwegl\u00f6sungen anbieten ohne selbst viel Mehraufwand leisten zu m\u00fcssen. F\u00fcr die Endkunden ist es eine Verbesserung der Qualit\u00e4t der Produkte, und die L\u00f6sungen k\u00f6nnen deutschlandweit bei allen teilnehmenden Partnern zur\u00fcck gegeben werden. <\/p>\n\n\n\n<p><strong>Impact on Profit:<\/strong> Konstante Einnahmen durch ein monatliches Abonnement. Starke positive Netzwerkeffekte: Je mehr Unternehmen mit RECUP in Partnerschaft gehen, desto attraktiver ist das f\u00fcr die Endkunden, da die Mehrwegbecher und -bowls an mehr Standorten gekauft und zur\u00fcckgegeben werden k\u00f6nnen. <\/p>\n\n\n\n<p><strong>Impact on Planet:<\/strong> M\u00fcllvermeidung und Ressourcenschonung, wie z. B. von fossilen Brennstoffen, Papier, Wasser.<\/p>\n\n\n\n<p>Wenn du mehr \u00fcber RECUP und die Nachhaltigkeit wissen willst, klicke hier auf den <a href=\"https:\/\/recup.de\/wp-content\/uploads\/2022\/12\/221201_RECUP_ImpactReport.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Link<\/a>.<\/p>\n\n\n<style>.kt-accordion-id930_efafc8-11 .kt-accordion-inner-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:10px;}.kt-accordion-id930_efafc8-11 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:1px solid transparent;border-bottom:1px solid transparent;border-left:1px solid transparent;background:#ffffff;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kt-accordion-id930_efafc8-11 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top:1px solid 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):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id930_efafc8-11:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id930_efafc8-11:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id930_efafc8-11:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:before{background:#ffffff;}.kt-accordion-id930_efafc8-11 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.kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:#444444;}.kt-accordion-id930_efafc8-11:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger{background:#444444;}.kt-accordion-id930_efafc8-11:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id930_efafc8-11:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:#ffffff;}@media all and (max-width: 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.kt-accordion-pane:not(:first-child){margin-top:10px;}.kt-accordion-id930_efafc8-11 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:1px solid transparent;border-bottom:1px solid transparent;border-left:1px solid transparent;}.kt-accordion-id930_efafc8-11 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top:1px solid #eeeeee;border-right:1px solid #eeeeee;border-bottom:1px solid #eeeeee;border-left:2px solid #eeeeee;}.kt-accordion-id930_efafc8-11 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id930_efafc8-11 .kt-blocks-accordion-header:focus-visible{border-top-color:#d4d4d4;border-top-style:solid;border-right-color:#d4d4d4;border-right-style:solid;border-bottom-color:#d4d4d4;border-bottom-style:solid;border-left-color:#d4d4d4;border-left-style:solid;}.kt-accordion-id930_efafc8-11 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id930_efafc8-11 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:#eeeeee;border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:var(--ast-global-color-0);border-left-style:solid;}}<\/style>\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id930_efafc8-11 kt-accordion-has-2-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-1 kt-pane930_ad1be4-6f\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Quellen<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/recup.de\/wp-content\/uploads\/2022\/12\/221201_RECUP_ImpactReport.pdf\" target=\"_blank\">https:\/\/recup.de\/wp-content\/uploads\/2022\/12\/221201_RECUP_ImpactReport.pdf<\/a><\/p>\n\n\n\n<p> <a href=\"https:\/\/recup.de\" target=\"_blank\" rel=\"noreferrer noopener\">RECUP &amp; REBOWL<\/a><\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Methodik nach: Takacs, F., Stechow, R. &amp; Frankenberger, K. (2020).\u00a0Circular Ecosystems: Business Model Innovation for the Circular Economy. White Paper of the Institute of Management &amp; Strategy, University of St. Gallen. Takacs, F., Stechow, R. &amp; Frankenberger, K. (2020).&nbsp;Circular Ecosystems: Business Model Innovation for the Circular Eco- nomy. White Paper of the Institute of Management [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"parent":136,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-930","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Analyse von RECUP bestehenden Gesch\u00e4ftsmodells \u00fcber die Methodik -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nachhaltigkeit.fiw.thws.de\/index.php\/overview\/kreislaufwirtschaft\/analyse\/analyse-eines-bestehenden-geschaeftsmodells-ueber-die-methodik\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Analyse von RECUP bestehenden Gesch\u00e4ftsmodells \u00fcber die Methodik -\" \/>\n<meta property=\"og:description\" content=\"Methodik nach: Takacs, F., Stechow, R. &amp; Frankenberger, K. 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